Bollywood actress Katrina Kaif displays the Sony Xperia Z high-end smartphone during its launch in New Delhi March 6, 2013. Sony Corp aims to triple sales of its mobile phones in India to 35 billion rupees ($638 million) in the year to March 2014, Kenichiro Hibi said, at the launch of the company's Xperia Z high-end smartphone. REUTERS/Mansi Thapliyal (INDIA - Tags: BUSINESS TELECOMS)

Bollywood actress Katrina Kaif is now the new face of the Sony Xperia Z high-end smartphone, Sony Corp aims to triple sales of its mobile phones in India to 35 billion rupees ($638 million) in the year to March 2014.

The Facebook page of Xperia Z is also sharing the Katrina TVC heavily which has seen more than 1,300 shares. The visual approach on their Facebook page coupled with Katrina Kaif imagery seems to be working for Sony.

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Dennis van Schie (L), the Sony corporate Vice President, and head of sales and marketing of mobile communications, Indian Bollywood actress Katrina Kaif (C) and Kenichiro Hibi (R), managing director of Sony India, pose with a newly launched smart phone at a function in New Delhi on March 6, 2013. Sony plans to triple its investment to 54.8 million USD for marketing the Xperia mobile device through March 2014, Hibi said, as part of Sony's push for a greater market presence in mobile devices. AFP PHOTO/ SAJJAD HUSSAIN        (Photo credit should read SAJJAD HUSSAIN/AFP/Getty Images) Indian Bollywood actress Katrina Kaif (C) puts a new Sony smart phone in water to show its capability, as  managing director of Sony India, Kenichiro Hibi (R),  looks on at a function in New Delhi on March 6, 2013. Sony plans to triple its investment to 54.8 million USD for marketing the Xperia mobile device through March 2014, Hibi said, as part of Sony's push for a greater market presence in mobile devices. AFP PHOTO/ SAJJAD HUSSAIN        (Photo credit should read SAJJAD HUSSAIN/AFP/Getty Images)

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